The Carnival Calabar and Festivals 2016

Client: Cross River Govt.
Date: November 1, 2016
Services: Creative Direction
The brief: How to solicit corporate sponsorship for an event that has been running for 13years whose pomp and pageantry and participation are waning? We created the communication strategy and restructured the events to enable brands to get optimum mileage on their investment and give revellers and visitors a great time simultaneously.

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